Press Release Summary: Passionate about ceramics - just like you: that is the core concept behind thatsArte.com, a brand new online store featuring a 4,000 piece collection of Fine Italian Ceramics, handmade by the most talented artists in Italy. A Special Order service allows the Customer to commission the artists for tailor made ceramics, just like Italians have been doing since the Renaissance age.
Press Release Body: Italy, October 6th, 2007 - A new E-Commerce site features one of the largest collections of Fine Italian Ceramics on the Web. The most skilled artists are contributing to the project, whose purpose is to supply the US customer with a wide choice of the most relevant Italian traditional and contemporary ceramic styles.
ThatsArte.com is an idea of two lifetime friends, Manuela Morena and Tiziana Manzetti, both avid collectors of Italian ceramics and previously professionals in advertising, marketing and tv production. After several years abroad, they now both live in Umbria, Italy, a region where hand made ceramics are part of the historical and cultural heritage - and of everyone's lifestyle.
ThatsArte.com aims to become the reference website for people who wish to buy and know more about fine Italian ceramics. The site is designed to offer an exciting shopping and learning experience both to novice buyers of Italian pottery and to experienced customers who know exactly the style they like or are looking for specific artists. Each page is rich in content, providing the curious learner with the historical and artistic perspective of each piece or pattern viewed.
The focus is definitely on quality: each piece of pottery is hand made and hand painted with the same process used centuries ago, no matter if the end result is innovative, modern or ancient looking. The website features the most talented Italian artists, some of them already famous, some still unknown outside Italy. The final collection, more than 4,000 pieces, represents the core of Italian quality dinnerware, serveware, kitchenware, decorative majolica, tables and keepsakes.
A close relationship with all the artists is the key to the Special Orders Service. It's new news for the US customers, who are given the thrill to directly commission the Italian ceramic artist they prefer with a tailor made piece. This is a popular habit in Italy. Most of the Renaissance Italian majolica masterpieces were commissioned pieces and are now displayed in the most important museums in the world.
ThatsArte.com offers free shipping for purchases above $400, and competitive charges for lower purchase values.